Biodiversity is the variety of different types of life found on Earth, including genes, species and ecosystems. Biodiversity loss is constantly occurring, as species become extinct and ecosystems are destroyed. This loss has a profound negative effect on the natural world and on human wellbeing. It is primarily caused by intensive farming, construction, quarrying, overexploitation of forests, oceans, rivers, lakes and soils, introduction of invasive species, pollution and climate change.
Develop an advertising campaign to help save a threatened species in Portugal.