Oceanário de Lisboa features new advertising campaign targeting tourists
"Meet the locals at Oceanário"
“Meet the locals” is the claim of the Oceanário de Lisboa new campaign headed for tourists who aim to live the authentic Lisbon experience. Distinguished by Tripadvisor Traveler's Choice as the best aquarium in the world, the Oceanário invites to meet its unique and fantastic inhabitants as the city "locals".
Patricia Filipe, Communication Director at Oceanário, states that "not only the concept of the campaign strengthens the city’s connection to the oceans but also reveals the beauty and characteristics of the Oceanário’s "locals", which are the most emblematic species and ambassadors of the planet’s marine biodiversity. Believing that this campaign will undoubtedly motivate the tourists to visit the aquarium, our goal is to promote a unique experience that emotionally engages the visitor on ocean’s conservation. In the end we expect everyone to change behaviors towards oceans protection and conservation.”
The creative agency “A EQUIPA” is responsible for the campaign that will be present in press, outdoor, digital, and other media such as leaflets and posters. It was produced a 15”movie to integrate video walls and a thirty meter floor graphics for the capital’s national airport arrivals terminal as well as new graphics for the cruise terminals of Santa Apolónia and Jardim do Tabaco. According to Mário Mandacaru, Creative Partner of “A EQUIPA”, "more and more tourists are looking to experience the best in town, to find out the daily life of its inhabitants, to mingle with the locals and to learn the neighborhood’s secrets and its hidden treasures. The new campaign of the Oceanário de Lisboa is headed to this tourist profiles, the true experience seekers."
Last year, the Oceanário de Lisboa was distinguished by Tripadvisor Traveler's Choice as the best aquarium in the world. Yearly the Oceanário de Lisboa receives tourists from 180 nationalities who share their experiences in this travel and tourism platform. From the 15,959 reviews available in TripAdvisor, 10,430 have a rating of “excellent" and positions the Oceanário in the first place of the 358 things to do in Lisbon.
With almost 18 years of existence and 20 million visitors, the Oceanário de Lisboa is one of the cultural hot spots most visited in Portugal.